Freshjive clothing logoless and brandless



Freshjive在hypebeast展示了最新的2010 S/S的服飾設計。
除了Freshjive一貫強烈的設計風格外。還有Rick Klotz的logoless計畫。

我想大家先欣賞一下Freshjive這季的最新服飾。

 
應該不難發現
freshjive的logo消失了
那我在此就引述一段PSFK訪問Rick Klotz的一段話
來說明這個logoless和brandless

PSFK: Did you think this move would be controversial? Were you hoping it would open peoples eyes towards how logos and advertising were effecting their shopping?
RK: Controversial? According to a quick Wikipedia search of “controversy”, it states that controversy “is a state of prolonged public dispute or debate usually concerning a matter of opinion. The term originates circa 1384 from a combination of latin words meaning – “turned in the opposite direction”, “against”, and “verse””. So yes, I’d say it’s controversial. For me it’s a big experiment to see what will happen, and yes, I am hoping it would open peoples eyes towards how logos and advertising were effecting their shopping. It’s exciting to not really know what the future holds for this change.

簡單來說Freshjive希望消費者喜歡的是設計而非品牌
綜觀來看,我們在社會學中都被分析為某一類的族群亦又屬於許多不同族群
往往進行消費行為時,消費者都會被品牌所影響。某部分聰明的消費者則會跳出品牌。

但是其實Freshjive這步真的是走的很險,在世界上品牌已經成為一門學問。
某部分品牌已經成為某些的代名詞。這也就是為什麼最近TOYOTA激起如此大的漣漪

希望這篇文章可以帶給不管是設計師 品牌主理等等
重新思考什麼是品牌本質。

共勉之!

0 意見:

 

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